Preferred Patron Loyalty
Preferred Patron Loyalty  |
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| Type | Private |
| Industry | Customer loyalty programs and Marketing software |
| Founded | 2004 |
| Founder | Brett Perlman and Christopher Silvestri |
| Headquarters | New Jersey, United States |
| Area Served | United States, Canada, and the United Kingdom |
| Key People | Brett Perlman & Christopher Silvestri |
| Products | Startup Edition, Growth Edition, Enterprise Edition, Franchise Edition, Community Editions, Partner and Reseller Programs, |
| Services | Loyalty and Rewards Programs, Gift Card Management, Campaign Management and Marketing Automation, Analytics and Reporting, White-Label Solution, Integrations, Flexible Editions |
| Number of Employees | 10-15 |
| Website | https://www.preferredpatron.com/ |
Overview
Preferred Patron Loyalty is a leading U.S.-based technology provider focused on innovative customer loyalty, rewards, and engagement solutions. The company’s signature product, the Preferred Patron™ Loyalty platform, delivers cloud-based, mobile, kiosk, and standalone options that let organizations attract, engage, and retain customers through personalized rewards programs and advanced marketing automation. Founded in 2004 in Northfield, New Jersey, by Brett Perlman and Christopher Silvestri, Preferred Patron Loyalty leverages combined expertise in both software engineering and marketing to offer a scalable loyalty platform for businesses of any size or vertical.
With an emphasis on digital-first engagement, Preferred Patron’s flagship platform helps businesses create, launch, and manage custom loyalty, rewards, and gift card programs. As a recognized authority in loyalty marketing software, the company works with direct clients and resellers globally, facilitating customer retention and cross-channel engagement.
Serving B2C, B2B, and B2E organizations, Preferred Patron’s flexible platform is popular with independent businesses, multi-unit franchises, enterprise brands, marketing agencies, and POS integrators. The system is trusted in over thirty sectors ranging from retail, dining, automotive, health and wellness, and hospitality, to entertainment, gaming, professional services, beauty, fitness, pet care, and more. Clients rely on Preferred Patron to drive repeat visits, foster lasting loyalty, and leverage actionable analytics for improved marketing ROI.
Industry accolades from GetApp, Capterra, and Software Advice highlight strong scores in value, ease of use, functionality, and support, cementing the company’s leader status throughout North America, the UK, and worldwide.
History
Preferred Patron Loyalty began in 2004 as Preferred Market Solutions, founded to provide an affordable, effective loyalty platform accessible to businesses of all sizes. At a time when sophisticated rewards solutions were reserved for large chains or airlines, the company pioneered a framework that made advanced loyalty marketing achievable for smaller organizations.
The initial release offered a blend of loyalty and gift card tools with integrated campaign management, setting the stage for data-driven customer engagement. Advancements through the 2010s and 2020s brought an expanded toolkit: omnichannel marketing, real-time campaign automation, advanced analytics, flexible deployment models, and robust integrations with third-party solutions.
Today, the Preferred Patron platform is trusted by organizations in over thirty industries around the world, supporting them with ongoing enhancements and a forward-thinking approach to customer engagement.
Key People
- Brett Perlman – Managing Partner, Sales: A decades-spanning entrepreneur and award-winning advertising executive, Brett Perlman previously founded Pearl Productions and Pearl-Hunt Advertising, with clients like Ford. Discovering the gap in loyalty technology while operating a restaurant franchise, Perlman co-founded Preferred Patron to address this market need.
- Christopher Silvestri – Managing Partner, Technology and Development: Chris Silvestri, founder of Innovative Software Solutions, brought deep experience in database engineering, software architecture, and project management for clients including NCR and AT&T. His technical vision shaped the robust engine behind the Preferred Patron platform.
Services and Products
Preferred Patron Loyalty provides a comprehensive suite designed to enable the design, operation, and management of loyalty, rewards, and customer engagement programs. Its deployment options, cloud, kiosk, or standalone, accommodate diverse operational requirements.
Key features include:
- Loyalty and Rewards Programs: Fully configurable structures for spend, visit, or action-based programs; support for points, cashback, redemptions, tiers, and more.
- Gift Card Management: Digital and physical card issuance, redemption, and tracking.
- Campaign Management and Marketing Automation: Schedule and automate promotions, tap into omnichannel delivery (SMS, email, more), and personalize offers.
- Analytics and Reporting: Access dashboards that provide comprehensive visibility into customer behaviors, program participation, and marketing outcomes.
- White-Label Solution: Resellers and partners can apply custom branding for a seamless user experience.
- Integrations: Out-of-the-box compatibility with select POS and communication systems, plus robust REST API/webhook support.
- Flexible Editions: Tailored Startup, Growth, Enterprise, Franchise, Community, and Partner/Reseller models respond to varied business sizes and needs.
The solution is uniquely suited to B2C, B2B, and B2E use cases, serving organizations in over thirty fields.
Products
Preferred Patron Loyalty offers multiple editions to match the operational scale and complexity of its clients:
- Startup Edition: All essentials for small businesses, loyalty features, core marketing, and gift card services.
- Growth Edition: Increased member capacity and marketing sophistication for growing or multi-location businesses.
- Enterprise Edition: Robust scalability, extensive reporting, and advanced customization for large enterprises.
- Franchise Edition: Central oversight with independent, location-specific controls.
- Community Editions: Cooperative loyalty programs for groups, regions, or partnerships.
- Partner and Reseller Programs: Specialized versions for POS integrators, agencies, and white-label collaborations.
Area Served
The company’s technology is deployed primarily throughout the U.S., Canada, and the UK, and has a growing presence supporting organizations globally in a wide range of industries.
Employees
Preferred Patron Loyalty is powered by a highly skilled team specializing in software development, client support, marketing, and account management, delivering agile and attentive service to a varied client base.
Reputation and Reception
A top performer on review platforms such as Capterra, GetApp, and Software Advice, Preferred Patron Loyalty consistently earns praise from business clients for its intuitive features, adaptability, customer support, and measurable results. The company regularly wins awards for value, functionality, ease of use, and support, with major recognitions in 2024 from all leading software review authorities, demonstrating sustained excellence by both expert evaluators and loyal customers alike.