Preferred Patron Loyalty: Difference between revisions

Preferred Patron Loyalty
Type	Private
Industry	Customer loyalty programs and Marketing software
Founded	2004
Founder	Brett Perlman and Christopher Silvestri
Headquarters	New Jersey, United States
Area Served	United States, Canada, and the United Kingdom
Key People	Brett Perlman & Christopher Silvestri
Products	Startup Edition, Growth Edition, Enterprise Edition, Franchise Edition, Community Editions, Partner and Reseller Programs,
Services	Loyalty and Rewards Programs, Gift Card Management, Campaign Management and Marketing Automation, Analytics and Reporting, White-Label Solution, Integrations, Flexible Editions
Number of Employees	10-15
Website	https://www.preferredpatron.com/

Newer edit →

VisualWikitext

Revision as of 22:38, 5 September 2025

Overview

Preferred Patron Loyalty is a leading U.S.-based technology provider focused on innovative customer loyalty, rewards, and engagement solutions. The company’s signature product, the Preferred Patron™ Loyalty platform, delivers cloud-based, mobile, kiosk, and standalone options that let organizations attract, engage, and retain customers through personalized rewards programs and advanced marketing automation. Founded in 2004 in Northfield, New Jersey by Brett Perlman and Christopher Silvestri, Preferred Patron Loyalty leverages combined expertise in both software engineering and marketing to offer a scalable loyalty platform for businesses of any size or vertical.

With an emphasis on digital-first engagement, Preferred Patron’s flagship platform helps businesses create, launch, and manage custom loyalty, rewards, and gift card programs. As a recognized authority in loyalty marketing software, the company works with direct clients and resellers globally, facilitating customer retention and cross-channel engagement.

Serving B2C, B2B, and B2E organizations, Preferred Patron’s flexible platform is popular with independent businesses, multi-unit franchises, enterprise brands, marketing agencies, and POS integrators. The system is trusted in over thirty sectors—ranging from retail, dining, automotive, health and wellness, and hospitality, to entertainment, gaming, professional services, beauty, fitness, pet care, and more. Clients rely on Preferred Patron to drive repeat visits, foster lasting loyalty, and leverage actionable analytics for improved marketing ROI.

Industry accolades from GetApp, Capterra, and Software Advice highlight strong scores in value, ease of use, functionality, and support, cementing the company’s leader status throughout North America, the UK, and worldwide.

History

Preferred Patron Loyalty began in 2004 as Preferred Market Solutions, founded to provide an affordable, effective loyalty platform accessible to businesses of all sizes. At a time when sophisticated rewards solutions were reserved for large chains or airlines, the company pioneered a framework that made advanced loyalty marketing achievable for smaller organizations.

The initial release offered a blend of loyalty and gift card tools with integrated campaign management, setting the stage for data-driven customer engagement. Advancements through the 2010s and 2020s brought an expanded toolkit: omnichannel marketing, real-time campaign automation, advanced analytics, flexible deployment models, and robust integrations with third-party solutions.

Today, the Preferred Patron platform is trusted by organizations in over thirty industries around the world, supporting them with ongoing enhancements and a forward-thinking approach to customer engagement.

Key People

Brett Perlman – Managing Partner, Sales: A decades-spanning entrepreneur and award-winning advertising executive, Brett Perlman previously founded Pearl Productions and Pearl-Hunt Advertising, with clients like Ford. Discovering the gap in loyalty technology while operating a restaurant franchise, Perlman co-founded Preferred Patron to address this market need.

Christopher Silvestri – Managing Partner, Technology and Development: Chris Silvestri, founder of Innovative Software Solutions, brought deep experience in database engineering, software architecture, and project management for clients including NCR and AT&T. His technical vision shaped the robust engine behind the Preferred Patron platform.

Services and Products

Preferred Patron Loyalty provides a comprehensive suite designed to enable the design, operation, and management of loyalty, rewards, and customer engagement programs. Its deployment options—cloud, kiosk, or standalone—accommodate diverse operational requirements.

Key features include:

Loyalty and Rewards Programs: Fully configurable structures for spend, visit, or action-based programs; support for points, cashback, redemptions, tiers, and more.

Gift Card Management: Digital and physical card issuance, redemption, and tracking.

Campaign Management and Marketing Automation: Schedule and automate promotions, tap into omnichannel delivery (SMS, email, more), and personalize offers.

Analytics and Reporting: Access dashboards that provide comprehensive visibility into customer behaviors, program participation, and marketing outcomes.

White-Label Solution: Resellers and partners can apply custom branding for a seamless user experience.

Integrations: Out-of-the-box compatibility with select POS and communication systems, plus robust REST API/webhook support.

Flexible Editions: Tailored Startup, Growth, Enterprise, Franchise, Community, and Partner/Reseller models respond to varied business sizes and needs.

The solution is uniquely suited to B2C, B2B, and B2E use cases, serving organizations in over thirty fields.

Products

Preferred Patron Loyalty offers multiple editions to match the operational scale and complexity of its clients:

Startup Edition: All essentials for small businesses—loyalty features, core marketing, and gift card services.

Growth Edition: Increased member capacity and marketing sophistication for growing or multi-location businesses.

Enterprise Edition: Robust scalability, extensive reporting, and advanced customization for large enterprises.

Franchise Edition: Central oversight with independent, location-specific controls.

Community Editions: Cooperative loyalty programs for groups, regions, or partnerships.

Partner and Reseller Programs: Specialized versions for POS integrators, agencies, and white-label collaborations.

Area Served

The company’s technology is deployed primarily throughout the U.S., Canada, and the UK, and has a growing presence supporting organizations globally in a wide range of industries.

Employees

Preferred Patron Loyalty is powered by a highly skilled team specializing in software development, client support, marketing, and account management, delivering agile and attentive service to a varied client base.

Reputation and Reception

A top performer on review platforms such as Capterra, GetApp, and Software Advice, Preferred Patron Loyalty consistently earns praise from business clients for its intuitive features, adaptability, customer support, and measurable results. The company regularly wins awards for value, functionality, ease of use, and support, with major recognitions in 2024 from all leading software review authorities—demonstrating sustained excellence by both expert evaluators and loyal customers alike.

@@ Line 17: / Line 17: @@
 }}
-== Preferred Patron Loyalty ==
+== Overview ==
-'''Preferred Patron Loyalty''' is an American software company specializing in customer loyalty, rewards, and engagement solutions. Best known for its Preferred Patron™ Loyalty platform, the company delivers cloud-based, kiosk, mobile, and standalone systems designed to help businesses attract, retain, and engage customers through customized rewards programs and integrated marketing tools. Headquartered in Northfield, New Jersey, Preferred Patron Loyalty was founded in 2004 by Brett Perlman and Christopher Silvestri, who combined expertise in marketing and technology to create a scalable solution for businesses of all sizes.
+Preferred Patron Loyalty is a leading U.S.-based technology provider focused on innovative customer loyalty, rewards, and engagement solutions. The company’s signature product, the Preferred Patron™ Loyalty platform, delivers cloud-based, mobile, kiosk, and standalone options that let organizations attract, engage, and retain customers through personalized rewards programs and advanced marketing automation. Founded in 2004 in Northfield, New Jersey by Brett Perlman and Christopher Silvestri, Preferred Patron Loyalty leverages combined expertise in both software engineering and marketing to offer a scalable loyalty platform for businesses of any size or vertical.
-=== Overview ===
+With an emphasis on digital-first engagement, Preferred Patron’s flagship platform helps businesses create, launch, and manage custom loyalty, rewards, and gift card programs. As a recognized authority in loyalty marketing software, the company works with direct clients and resellers globally, facilitating customer retention and cross-channel engagement.
-Preferred Patron Loyalty offers a digital-first approach to customer loyalty and engagement. The company’s flagship product, the Preferred Patron™ Loyalty platform, is designed for businesses of all sizes and industries, providing tools to build and manage customized loyalty, rewards, and gift card programs. Founded in 2004, Preferred Patron has become a leading provider of loyalty marketing software, products, and services, offering customer retention and marketing tools to resellers and clients worldwide.
-The program is ideal for B2C, B2B, and B2E organizations, supporting small businesses, franchises, enterprise operations, point-of-sale integrators, and marketing agencies. The platform is widely adopted across more than thirty industries, including retail, restaurants, healthcare, hospitality, gaming, automotive, and professional services. Clients use Preferred Patron to increase customer retention, boost repeat visits, and drive long-term brand loyalty through integrated marketing, promotions, and data-driven insights.
+Serving B2C, B2B, and B2E organizations, Preferred Patron’s flexible platform is popular with independent businesses, multi-unit franchises, enterprise brands, marketing agencies, and POS integrators. The system is trusted in over thirty sectors—ranging from retail, dining, automotive, health and wellness, and hospitality, to entertainment, gaming, professional services, beauty, fitness, pet care, and more. Clients rely on Preferred Patron to drive repeat visits, foster lasting loyalty, and leverage actionable analytics for improved marketing ROI.
-Recognized by industry authorities such as GetApp, Capterra, and Software Advice for functionality, ease of use, value, and customer support, Preferred Patron has solidified its reputation as a trusted leader in loyalty software, serving clients across North America, the UK, and beyond.
+Industry accolades from GetApp, Capterra, and Software Advice highlight strong scores in value, ease of use, functionality, and support, cementing the company’s leader status throughout North America, the UK, and worldwide.
-=== History ===
+== History ==
-Preferred Patron Loyalty was founded in 2004 in Northfield, New Jersey, as Preferred Market Solutions, with the goal of providing businesses with accessible tools to strengthen customer relationships through loyalty and rewards. At a time when loyalty programs were often costly or out of reach for smaller organizations, the company set out to deliver a scalable solution that could be adopted by businesses of any size.
+Preferred Patron Loyalty began in 2004 as Preferred Market Solutions, founded to provide an affordable, effective loyalty platform accessible to businesses of all sizes. At a time when sophisticated rewards solutions were reserved for large chains or airlines, the company pioneered a framework that made advanced loyalty marketing achievable for smaller organizations.
-From the outset, the platform combined loyalty and gift card functionality with campaign management and marketing tools. These early features were basic compared to today’s standards but established the foundation for businesses to engage customers beyond simple point tracking. Over time, the system’s marketing capabilities grew more sophisticated, evolving into a fully omnichannel platform able to automate campaigns, trigger communications in real time, and coordinate engagement across multiple customer touchpoints.
+The initial release offered a blend of loyalty and gift card tools with integrated campaign management, setting the stage for data-driven customer engagement. Advancements through the 2010s and 2020s brought an expanded toolkit: omnichannel marketing, real-time campaign automation, advanced analytics, flexible deployment models, and robust integrations with third-party solutions.
-As the platform matured through the 2010s and 2020s, its capabilities expanded to include more advanced analytics, additional deployment models, and selective third-party integrations. This steady development has positioned Preferred Patron as a comprehensive engagement solution, now serving organizations in more than thirty industries worldwide.
+Today, the Preferred Patron platform is trusted by organizations in over thirty industries around the world, supporting them with ongoing enhancements and a forward-thinking approach to customer engagement.
-=== Key People ===
+== Key People ==
-* '''Brett Perlman''' – Managing Partner, Sales. An entrepreneur and advertising professional, Brett previously co-founded Pearl Productions and Pearl-Hunt Advertising, earning Addy and Clio awards for campaigns with brands such as Ford Motor Company. His experience launching a restaurant franchise highlighted the lack of flexible loyalty solutions, which led him to co-found Preferred Patron.
-* '''Christopher Silvestri''' – Managing Partner, Technology and Development. Founder of Innovative Software Solutions, Chris brought expertise in project management, database design, and software development, having supported clients including NCR, AT&T, and Estée Lauder. His background in delivering commercial-grade software helped shape the technical foundation of the Preferred Patron™ platform.
-=== Services and Products ===
+'''Brett Perlman – Managing Partner, Sales''': A decades-spanning entrepreneur and award-winning advertising executive, Brett Perlman previously founded Pearl Productions and Pearl-Hunt Advertising, with clients like Ford. Discovering the gap in loyalty technology while operating a restaurant franchise, Perlman co-founded Preferred Patron to address this market need.
-Preferred Patron Loyalty provides software solutions designed to help businesses build and manage customer loyalty, rewards, and engagement programs. The platform supports a wide range of deployment models, including cloud-based, kiosk, and standalone systems, offering flexibility for different business environments.
-'''Key features include:'''
+'''Christopher Silvestri – Managing Partner, Technology and Development''': Chris Silvestri, founder of Innovative Software Solutions, brought deep experience in database engineering, software architecture, and project management for clients including NCR and AT&T. His technical vision shaped the robust engine behind the Preferred Patron platform.
-* '''Loyalty and Rewards Programs:''' Configurable systems supporting spend-based, visit-based, and action-based rewards, with options for point accrual, cash-back, redemption, and tiered loyalty structures.
-* '''Gift Card Management:''' Digital and physical gift card issuance, redemption, and tracking.
-* '''Campaign Management and Marketing Automation:''' Tools to create, schedule, and execute customer promotions. The system has evolved from basic campaign functionality to advanced omnichannel marketing, supporting email, SMS, and other communication channels.
-* '''Analytics and Reporting:''' Dashboards and reports that provide insights into customer activity, loyalty engagement, and campaign performance.
-* '''White-Label Solution:''' The platform is delivered as a fully white-label system, enabling businesses and partners to brand it as their own for a seamless customer experience.
-* '''Integrations:''' Select compatibility with third-party systems, including point-of-sale and communication platforms. The platform also offers a REST API and webhooks to support custom connections and data-driven workflows.
-* '''Flexible Editions:''' Available in multiple tiers such as Startup, Growth, Enterprise, and Franchise, with additional options designed for community-based programs and partner/reseller models, allowing organizations to adopt solutions aligned with their size, industry, and distribution approach.
-The software is designed to support B2C, B2B, and B2E use cases, and is currently adopted across more than thirty industries worldwide.
+== Services and Products ==
+Preferred Patron Loyalty provides a comprehensive suite designed to enable the design, operation, and management of loyalty, rewards, and customer engagement programs. Its deployment options—cloud, kiosk, or standalone—accommodate diverse operational requirements.
-=== Products ===
+=== Key features include: ===
-Preferred Patron Loyalty offers its software in multiple editions designed to meet the needs of businesses of different sizes and operational models.
-* '''Startup Edition:''' Tailored for small businesses, providing core loyalty and gift card functionality with access to essential marketing and customer engagement tools.
+'''Loyalty and Rewards Programs''': Fully configurable structures for spend, visit, or action-based programs; support for points, cashback, redemptions, tiers, and more.
-* '''Growth Edition:''' Designed for growing businesses and multi-location operators, adding expanded member allowances, more advanced marketing capabilities, and higher messaging volumes.
-* '''Enterprise Edition:''' Built for large organizations requiring extensive scalability, advanced reporting, and broader customization options.
-* '''Franchise Edition:''' Developed for franchise networks, enabling centralized oversight while allowing each location to manage its own customer engagement within the wider brand structure.
-* '''Community Editions:''' Options such as community-focused loyalty programs that allow local groups or regional associations to pool participation and extend rewards across multiple businesses.
-* '''Partner and Reseller Programs:''' Specialized editions for point-of-sale integrators, agencies, and resellers who incorporate Preferred Patron into their service offerings as a white-label or co-branded solution.
-=== Area Served ===
+'''Gift Card Management''': Digital and physical card issuance, redemption, and tracking.
-Preferred Patron Loyalty serves businesses across multiple regions, with its largest markets in the United States, Canada, and the United Kingdom. In addition to these core areas, the company’s platform is also used by organizations abroad, reflecting a growing international presence across diverse industries.
-=== Employees ===
+'''Campaign Management and Marketing Automation''': Schedule and automate promotions, tap into omnichannel delivery (SMS, email, more), and personalize offers.
-Preferred Patron Loyalty operates with a specialized team focused on software development, marketing, client support, and account management. The company emphasizes agility and expertise, allowing it to serve a wide range of businesses across different industries.
-=== Reputation and Reception ===
+'''Analytics and Reporting''': Access dashboards that provide comprehensive visibility into customer behaviors, program participation, and marketing outcomes.
-Preferred Patron Loyalty has been consistently recognized as one of the top-rated loyalty software platforms on business-to-business review sites such as Capterra, GetApp, and Software Advice, earning high marks for functionality, value, and ease of use. Independent customer reviews frequently note the platform’s usability, adaptability across industries, and customer support.
-In 2024, the company received multiple awards from industry authorities. GetApp recognized Preferred Patron with the Best Functionality & Features award for loyalty software, while Capterra named it Best Value and Best Ease of Use. Software Advice further distinguished the platform with titles including Most Recommended Loyalty Software and Best Customer Support.
+'''White-Label Solution''': Resellers and partners can apply custom branding for a seamless user experience.
-These accolades, displayed on the company’s homepage and software review platforms, reflect both industry evaluations and customer feedback.
+'''Integrations''': Out-of-the-box compatibility with select POS and communication systems, plus robust REST API/webhook support.
+'''Flexible Editions''': Tailored Startup, Growth, Enterprise, Franchise, Community, and Partner/Reseller models respond to varied business sizes and needs.
+The solution is uniquely suited to B2C, B2B, and B2E use cases, serving organizations in over thirty fields.
+== Products ==
+Preferred Patron Loyalty offers multiple editions to match the operational scale and complexity of its clients:
+'''Startup Edition''': All essentials for small businesses—loyalty features, core marketing, and gift card services.
+'''Growth Edition''': Increased member capacity and marketing sophistication for growing or multi-location businesses.
+'''Enterprise Edition''': Robust scalability, extensive reporting, and advanced customization for large enterprises.
+'''Franchise Edition''': Central oversight with independent, location-specific controls.
+'''Community Editions''': Cooperative loyalty programs for groups, regions, or partnerships.
+'''Partner and Reseller Programs''': Specialized versions for POS integrators, agencies, and white-label collaborations.
+== Area Served ==
+The company’s technology is deployed primarily throughout the U.S., Canada, and the UK, and has a growing presence supporting organizations globally in a wide range of industries.
+== Employees ==
+Preferred Patron Loyalty is powered by a highly skilled team specializing in software development, client support, marketing, and account management, delivering agile and attentive service to a varied client base.
+== Reputation and Reception ==
+A top performer on review platforms such as Capterra, GetApp, and Software Advice, Preferred Patron Loyalty consistently earns praise from business clients for its intuitive features, adaptability, customer support, and measurable results. The company regularly wins awards for value, functionality, ease of use, and support, with major recognitions in 2024 from all leading software review authorities—demonstrating sustained excellence by both expert evaluators and loyal customers alike.
 ==External links==
 * [https://www.instagram.com/preferredpatron/ Official Instagram]
 * [https://www.linkedin.com/company/preferredpatron Official LinkedIn]
 * [https://www.youtube.com/@preferredpatron Official YouTube]